The team behind IKARUS
CLAUDIO HEINZMANN | FOUNDER
OUR CREATIVE MIND
Claudio started his career in the music industry in his early twenties as a tour promoter and festival organiser for one of the biggest Swiss festivals. As Stefanie Heinzmann's manager, tour manager and artist developer for many years, he built up a lot of experience in management, organisation and brand building. Later, Claudio moved to Los Angeles to study at the MI (Musician Institute). This was followed by an education as a personal trainer, in the context of which he placed a great focus on flexibility, meditation and yoga. He also works as a fitness model, music producer and composer.
At IKARUS, he is the managing director responsible for company administration, product development, production and distribution.
DANIEL GOIHL | FOUNDER
THE ENGINE OF IKARUS
Dan is a full-blooded digitalist through and through, whose mission is to merge the classic media world with the new, digital world. He started his own business while still studying (media economics, RFH Cologne). He first worked as a freelance consultant for digital processes and developments for the Berlin film production company Filmhouse Germany AG and in 2015 as creative director at the multichannel network Mediakraft, before founding the social media agency TACSY together with Patrick Graf von Faber-Castell in 2016. With TACSY, he and his team manage the social media activities of various public institutions and ministries as well as Volkswagen R.
Dan brings to IKARUS the operational strength and expertise to not only build the brand (digitally), but also to make it successful through the right performance marketing and influencer strategy.
Duties at IKARUS: Responsible for marketing strategy, sales, influencers, collaborations and media activities.
HEIKO SPARK | FOUNDER
THE MAN FOR ALL CASES
Heiko studied philosophy, is a self-employed social media manager and performance marketer and thus highly versed in innovative marketing strategies. His focus is on brand development through social media via digital channels in a targeted combination of relevant content and targeted playout of content to the right target groups (social media advertising). Heiko is responsible for the digital presence and activity of the brand at IKARUS, whether on its own channels (website / shop system / social media) or in exchange with partner networks such as Amazon, the Avocado Store or Zalando.
Duties at IKARUS: Responsible for digital sales channels, product development and CRM.
And here you can find out why our IKARUS yoga outfit is perfect for men.
