Gründerteam von Ikarus Yoga. Claudio Heinzmann, Daniel Goihl, Heiko Spark

The team behind IKARUS

Claudio Heinzmann | Founder

Claudio started his career in the music industry in his early twenties as tour promoter and festival organizer of one of the biggest Swiss festivals. As Stefanie Heinzmann's manager, tour manager and artist developer for many years, he built up a lot of experience in management, organization and brand building. Later Claudio moved to Los Angeles to study at the MI (Musician Institute). This was followed by an education as a personal trainer, in the context of which he put a great focus on flexibility, meditation and, of course, yoga. He also works as a fitness model, music producer and composer. 

At IKARUS he is responsible as managing director for the company administration, product development, production and sales.

Daniel Goihl, IKARUS Gründer
Daniel Goihl | Founder

Dan is a full-blooded digitalist through and through, whose mission is to merge the classic media world with the new, digital world. He started his own business while still studying (media economics, RFH Cologne). He first worked as a freelance consultant for digital processes and developments for the Berlin film production company Filmhouse Germany AG and in 2015 as creative director at the multichannel network Mediakraft, before founding the social media agency TACSY together with Patrick Graf von Faber-Castell in 2016. With TACSY, he and his team manage the social media activities of various, public institutions and ministries as well as Volkswagen R, among others.
Dan brings to IKARUS the operational power and expertise to not only build the brand (digitally), but also to make it successful via the right performance marketing and influencer strategy.

Duties at IKARUS: Responsible for marketing strategy, sales, influencers, collaborations and media activities.

Heiko Spark | Founder

Heiko studied philosophy, is an independent social media manager and performance marketer and thus highly versed in innovative marketing strategies. His focus is on brand development through social media via digital channels in a targeted combination of relevant content and targeted playout of content to the right target groups (social media advertising). Heiko is responsible for the digital presence and activity of the brand at IKARUS, whether on its own channels (website / store system / social media) or in exchange with partner networks such as Amazon, the Avocado Store or Zalando. 

Tasks at IKARUS: Responsible for digital sales channels, product development and CRM.