We make yoga clothing for men.
Functional, fashionable & sustainable.
REAL IS RARE.
REAL IS RARE.
"To be real" means first and foremost to be authentic. Too often, people are just not "real".
They pretend, hide their quirks and their true personality, often out of fear that their counterpart may not like.
True "realness" has become rare.
We want to inspire that people again have the courage to stand by themselves. Only who makes himself vulnerable and reveals his weaknesses, shows true strength. Learn from your mistakes and stand by them, but learn every day and grow beyond yourself.
The yoga brand for men
IKARUS | Yoga Wear For Men. These are Claudio, Heiko and Dan, the founders of the Cologne-based startup IKARUS. Freshly founded in October 2020, but already over 1.5 years in development, their mission is not only to create the perfect yoga outfit for men, but also to immediately shape the entire look of the entire sport.
"Yoga brands for women are a dime a dozen. But more and more men are discovering the positive benefits of yoga for themselves - but an exclusive brand that exclusively appeals to and inspires a broad mass of men does not yet exist. With IKARUS we have created this brand. We are functional, fashionable and sustainable - and thus everything that the modern man wants!", so the founders about their startup. The three IKARUS founders themselves actively practice yoga for many years.
The idea to develop their own yoga brand specifically for men came to them in a Cologne yoga studio. Again and again, they asked themselves the same questions before class: What kind of outfit should I wear? What can I move best in and not be restricted because the clothes don't offer enough flexibility? What do I not sweat so much in, even if it gets more intense? And most importantly, What outfit do I look good in and feel comfortable at the same time? While the female course participants take a seat on their mats in the clothing of the numerous yoga brands, many men wear either an outfit that they would also wear in the gym, soccer jerseys or just clothes that you would rather expect at home on the couch than in the yoga studio.
If there are clothes for men, they are usually very "special". Functional and fashionable yoga clothes for the average man? Nothing. And whether in tennis, field field hockey or basketball, running or golf, every sport has its own style. Our vision is to develop with IKARUS the yoga style for men. And thus we have made it our mission to develop with IKARUS a style that satisfies men's needs for functionality and "look and feel" in equal measure, while being high-quality, sustainable and at the same time en vogue. After more than 1.5 years of development, several prototypes and always in close exchange with yoga teachers and yogis, we have launched our first collection: Prometheus.